Bajaj Allianz Launches State-Wise Health Insurance Plans: Bajaj Allianz General Insurance has made a game-changing move in the Indian health insurance sector by introducing state-wise customised health insurance plans, tailored to the cultural, linguistic, and healthcare needs of residents across the country. This is the first-of-its-kind initiative in India where health insurance policies are not just region-specific in terms of pricing and services, but also come with localised names and features. These plans have been rolled out in 25 states and 5 Union Territories, offering a hyper-personalized experience for policyholders. For example, the plan is titled “AapKe Liye” in Hindi-speaking regions and “Mee Kosam” in Andhra Pradesh and Telangana, reflecting the company’s sensitivity toward local identity.
With rising medical costs and increasing demand for region-specific healthcare access, this initiative comes at a time when Indians are becoming more health-conscious than ever. Each state and region has unique healthcare needs based on climate, prevalent diseases, medical infrastructure, and local language. Bajaj Allianz has not only identified these gaps but has taken the bold step of creating a dedicated suite of products that reflect local healthcare realities. This includes varied coverage benefits, premium options, add-ons, and a localized customer support system – all aimed at bridging the accessibility gap in health insurance coverage in India.
These newly launched policies also aim to strengthen the Ayushman Bharat vision and India’s health-for-all agenda by reaching underserved areas and non-English speaking populations. Bajaj Allianz is leveraging its wide distribution network and technological innovation to ensure these state-specific plans are easy to understand, easy to purchase, and affordable. The entire experience is being designed to be digitally accessible, ensuring even those in rural or semi-urban areas can easily explore and avail these customized health covers without needing to visit physical offices.
Who Can Apply for These Health Insurance Plans?
The Bajaj Allianz State-wise Health Insurance Plans are designed for:
- Indian Citizens residing in any of the 25 states or 5 Union Territories where these policies are launched
- Individuals aged 18 to 65 years (and up to 70 in some states, depending on plan variant)
- Families (Self, spouse, children, parents, and in-laws)
- Senior citizens (Special variants available for aged 60+ years)
- People with pre-existing conditions (coverage after standard waiting period)
These plans are perfect for salaried employees, gig workers, homemakers, and small business owners who want localized healthcare solutions.
Insurance Fees / Premium Rates
Premiums under these plans are region-specific and depend on several factors such as:
| State/Region | Plan Name | Starting Premium (per annum) | Age Bracket | Sum Insured |
|---|---|---|---|---|
| Uttar Pradesh, Bihar | AapKe Liye | ₹4,500 | 18–45 years | ₹5 lakh |
| Andhra Pradesh, Telangana | Mee Kosam | ₹4,800 | 18–50 years | ₹5 lakh |
| Tamil Nadu | Ungalukkaga | ₹5,000 | 18–55 years | ₹5–10 lakh |
| Maharashtra | Tumchya Sathi | ₹5,200 | 18–60 years | ₹5–15 lakh |
| North-East States | Apunar Babe | ₹3,800 | 18–50 years | ₹3–10 lakh |
How to Use the Insurance Policy?
Using these customized policies is simple:
- Cashless Treatment: Access over 7,500+ network hospitals across India for planned and emergency hospitalization.
- Digital Health Card: You’ll receive a digital card upon policy issuance which can be used at hospitals.
- Claim Process:
- For planned treatment, inform the insurer at least 72 hours in advance.
- For emergency hospitalization, intimate within 24 hours.
- Track Claims: Use the Bajaj Allianz Insurance Wallet app to monitor claim status, upload documents, and contact support.
Benefits of Bajaj Allianz State-Wise Plans
- Localized language support
- Tailored premiums based on regional healthcare costs
- Coverage for regional diseases and seasonal ailments
- Cashless hospitalization at local hospitals
- Free annual health checkups
- Pre & post hospitalization coverage
- Add-on covers like maternity, critical illness, teleconsultation, and AYUSH treatments
- Tax benefits under Section 80D of the Income Tax Act
How to Apply for These Plans?
You can apply both online and offline:
Online Application Steps:
- Visit the Bajaj Allianz Health Insurance Portal
- Navigate to the section: “State-Wise Health Plans”
- Select your state/UT, age, family details, and coverage needed
- Compare plan variants and premiums
- Fill the application form and upload ID proofs
- Make payment and get instant policy issuance
Offline Application:
- Visit the nearest Bajaj Allianz branch or consult a registered agent
- Submit filled form with KYC documents
- Pay premium via cheque, UPI, or card
- Receive physical policy documents and welcome kit
Important Dates to Remember
| Event | Date |
|---|---|
| Policy Launch Date | June 18, 2025 |
| Application Window Opens | June 18, 2025 |
| Early-Bird Offer Ends | July 31, 2025 |
| Claim Support Available From | Date of Policy Activation |
Disclaimer
The details provided in this article are for informational purposes only. Insurance premium rates and coverage features may vary depending on medical history, underwriting policies, and regional pricing structures. Always read the policy document carefully before purchasing. Bajaj Allianz reserves the right to modify plan features, eligibility criteria, and benefits without prior notice.
Bajaj Allianz Launches State-Wise Health Insurance Plans Conclusion
Bajaj Allianz’s new state-wise health insurance plans mark a progressive shift in the Indian health insurance landscape. By localizing everything from pricing to plan names, the insurer is bridging the accessibility gap and offering products that feel more relatable and relevant to the Indian citizen.
These policies are not only financially viable but also emotionally resonant, thanks to the regional customization. The comfort of speaking in one’s local language, being treated at familiar hospitals, and paying affordable premiums will surely increase adoption and trust among first-time health insurance buyers.
For anyone who has ever felt disconnected from generic, one-size-fits-all health policies, this initiative provides a much-needed personal touch, making insurance feel more like a community service than a corporate product. The added benefits such as digital claims, tax rebates, and family cover make it even more practical and desirable.
With this move, Bajaj Allianz is leading the way in not just offering health insurance, but in redefining what it means to insure with dignity, trust, and cultural relevance. This could very well inspire other insurers to follow suit in creating India-centric, people-first solutions.
Bajaj Allianz Launches State-Wise Health Insurance Plans FAQs
1. What makes these plans different from regular health insurance policies?
These plans are tailored to each Indian state’s local healthcare needs, pricing standards, and language preferences. The goal is to make insurance more relevant and accessible to people based on their geography.
2. Are these policies valid outside my home state?
Yes, while the benefits and pricing are based on your residential state, the policy still offers nationwide coverage through Bajaj Allianz’s 7500+ hospital network.
3. Can I cover my whole family under one policy?
Absolutely! These plans support family floater options, allowing you to include your spouse, children, parents, and even in-laws in a single policy.
4. What if I move to another state after buying the policy?
In case you move, you must update your address in the policy. The insurer may offer to port your policy benefits to the corresponding plan in your new state, subject to terms and approvals.
5. Do these plans cover COVID-19, dengue, or seasonal diseases?
Yes, many of these state-wise plans include coverage for infectious diseases and regional health threats, including COVID-19, dengue, typhoid, and flu-like illnesses.
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