SBI Life Celebrates Mothers: “Apne Liye. Apno Ke Liye.” – Honouring Dreams & Dedication

SBI Life Celebrates Mothers: In every gentle brushstroke, a mother paints the world with colours of love, sacrifice, and dreams. SBI Life’s newest emotional campaign, titled “Apne Liye. Apno Ke Liye,” is a heartfelt tribute to mothers who manage to gracefully balance their personal aspirations while fulfilling the dreams of their loved ones. This powerful film from SBI Life celebrates motherhood, passion, and the unwavering promise to both self and family. It beautifully captures how mothers often put their own goals on hold for the sake of their families, only to pick them up again when the time is right.

The campaign showcases a mother who once dreamt of becoming an artist but chose family over ambition. Years later, with her children grown, she returns to her passion — holding the brush with a sense of fulfillment and self-belief. This campaign not only tells her story but also reflects the emotional journey of millions of Indian women. It aligns seamlessly with SBI Life’s core values of support, trust, and empowerment, reminding us that life insurance is not just a policy—it’s a promise. It’s about protecting dreams, whether they’re for “Apno Ke Liye” (for your loved ones) or “Apne Liye” (for yourself).

SBI Life’s initiative is more than a marketing campaign. It’s a movement that brings awareness to the importance of life insurance, especially for homemakers and women with aspirations. Through this, SBI Life encourages individuals to plan their financial journey so they can pursue personal goals without compromising their family’s security. Let’s explore how this campaign connects with SBI Life’s policies and what it means for mothers and aspiring women across India.

Who Can Apply for SBI Life Insurance?

SBI Life offers a wide range of insurance products suitable for:

• Homemakers and working mothers
• Self-employed individuals
• Salaried professionals
• Entrepreneurs
• Senior citizens (as per product eligibility)
• Young adults starting financial planning

Whether you’re looking to secure your family’s future or create a safety net while pursuing your passion, SBI Life has tailored policies for every stage of life.

Insurance Premium Fees and Policy Types

SBI Life provides flexible premium options across different plans:

Policy Name	Minimum Premium	Policy Term	Entry Age	Maturity Age
SBI Life – Smart Shield	₹3,000/year	5 to 30 years	18 to 60 years	Up to 65 years
SBI Life – Smart Women Advantage	₹6,000/year	10 to 25 years	18 to 45 years	Up to 60 years
SBI Life – eShield Next	₹2,500/year	10 to 85 years (max)	18 to 65 years	Up to 85 years
SBI Life – Saral Jeevan Bima	₹5,000/year	5 to 40 years	18 to 65 years	Up to 70 years

How to Use SBI Life Insurance?

Using your policy is simple and effective:

1. Start by Choosing the Right Plan – Based on your life goals and financial needs.
2. Complete Documentation – Aadhar, PAN, income proof, and KYC documents.
3. Pay Premiums Timely – Monthly, quarterly, or annually.
4. Nominate Beneficiaries – Ensures benefits are passed on correctly.
5. Track Your Policy Online – Use the SBI Life portal or mobile app.

Also read: Is The Hanover Insurance Group, Inc. (THG) the Safest Dividend Stock to Buy Now?

Benefits of SBI Life Insurance

SBI Life Insurance policies provide a range of benefits:

• Financial Security for your family in your absence.
• Women-specific Plans supporting maternity, critical illness, and savings.
• Tax Benefits under Section 80C and 10(10D) of the Income Tax Act.
• Flexibility in premium payments and policy terms.
• Add-on Riders for enhanced protection: accidental death, disability, critical illness, etc.
• Loan Against Policy in eligible savings-linked plans.

How to Apply for SBI Life Insurance?

Applying for an SBI Life policy is quick and hassle-free:

Online Application:

1. Visit the official website: https://www.sbilife.co.in
2. Choose a suitable plan.
3. Fill in personal and financial details.
4. Upload required documents.
5. Make online payment.

Offline Application:

1. Visit your nearest SBI Life branch or any SBI bank branch.
2. Consult an insurance advisor.
3. Fill the form manually and submit the documents.
4. Pay the initial premium by cheque or bank transfer.

Important Dates

There is no specific deadline to apply for SBI Life insurance. However, keep an eye on special seasonal campaigns and discounts, especially during:

• Women’s Day
• Mother’s Day
• SBI Foundation Day
• Diwali or festive campaigns

Stay updated via the official SBI Life portal or social media platforms.

Disclaimer

This article is meant for informational purposes only. While every effort has been made to ensure accuracy, readers are advised to verify the latest details directly from the official SBI Life website or contact customer care. Insurance products are subject to terms and conditions. Read the brochure and policy documents carefully before purchase.

SBI Life Celebrates Mothers Conclusion

SBI Life’s “Apne Liye. Apno Ke Liye.” campaign is more than an advertisement—it’s a powerful message that encourages individuals, especially mothers, to rediscover themselves while also securing their families’ futures. It acknowledges the silent dreams of millions of women who often put themselves second, and assures them that it’s never too late to dream again. By highlighting the emotional journey of a mother turned artist, SBI Life draws a deep connection between financial security and personal empowerment.

The beauty of this initiative lies in its universal message—dreams don’t age, and responsibilities don’t have to limit personal growth. SBI Life encourages people to find harmony between passion and protection, between aspirations and assurance. In a world where roles are constantly evolving, this message resonates deeply with modern Indian families.

With customizable policies, tax benefits, women-focused plans, and digital tools, SBI Life makes it easier than ever to plan, protect, and pursue your life goals. Whether you’re a mother, a professional, or someone starting a new chapter, SBI Life has something for you.

So, honour your dreams and those of your loved ones—because protecting your life’s story is the most beautiful promise you can make.

SBI Life Celebrates Mothers FAQs

1. What is SBI Life’s “Apne Liye. Apno Ke Liye.” campaign about?

The campaign is an emotional tribute to mothers who balance personal dreams with family responsibilities. It encourages individuals, especially women, to pursue their passions while securing their family’s future with SBI Life insurance.

2. Is there a specific SBI Life policy for women or mothers?

Yes, SBI Life offers policies like Smart Women Advantage, designed specifically for women. It includes benefits like savings, maternity coverage, critical illness protection, and life insurance—all in one plan.

3. Can I apply for SBI Life insurance online?

Absolutely. SBI Life allows users to compare plans, calculate premiums, and apply online directly through its official website. The process is secure, user-friendly, and paperless.

4. What documents are needed to apply for SBI Life insurance?

You need basic identification documents like Aadhar card, PAN card, recent photographs, income proof (if applicable), and proof of address. Medical tests may be required for certain high-risk or long-term plans.

5. What happens if I miss a premium payment?

If you miss a premium, you typically have a grace period (usually 30 days for yearly policies and 15 days for monthly ones) to make the payment. If the premium is not paid within this period, the policy may lapse. However, many SBI Life plans allow you to revive the policy within a specified duration.